Beauty and cosmetics brand Laura Mercier launches a new, digital-focused strategy
[ad_1] By incorporating how-to video tutorials, a ratings and review section, user generated content, new tech capabilities and influencer marketing into the … [ad_2]
Generation Z More Likely To Share Branded Content Than Millennials, Loves Influencers
[ad_1] One day after we shared the results of a Defy Media survey that elucidated the branded content habits of Generation Z, another digital media company has offered some insights of its own regarding that same topic. Fullscreen has served up the major findings from a study comparing Gen Z to millennials. One key takeaway:…
Q&A app Quora valued around $1.8 billion in $85 million fundraise
[ad_1] Quora just became the unicorn of subjective human knowledge. After eight years carefully cultivating an intelligent question and answer community, it’s just raised an $85 million Series D round co-led by Collaborative Fund and Y Combinator’s Continuity Fund. Quora tells me it’s “roughly doubled its valuation since our last fundraise” of $80 million in…
Yelp launches new feature for asking and answering questions about any business
[ad_1] Yelp is releasing a new feature with the simple, self-explanatory name Questions and Answers. Well, mostly self-explanatory. This is distinct from Talk, a feature where Yelp users can ask an incredibly broad range of questions (as I write this, the New York page currently includes conversations about the travel time to the airport, when…