Influencer Marketing a Leading Trend for 2017 – Cision Whitepaper Discusses the Importance of …

[ad_1] TORONTO , Feb. 1, 2017 /CNW/ –¬†Engaging influencers is now an essential component of successful communication and marketing initiatives. Influencers help brands gain credibility and trust to build meaningful relationships with consumers. “When brands don’t have a pulse on their consumers, influencers fill that void,” explains Stacey Miller , director of communications at Cision.…