ModCloth Deepens Marketing Spend as FitShop Growth Gains Steam – WWD
[ad_1] MESSAGE SENT: E-tailer ModCloth is ramping marketing efforts amid plans to build out its FitShops. The company, which opened a San Francisco store last week, on Monday launched its “Say It Louder” campaign which is to reflect a new positioning of the brand. The company enlisted rapper Melissa Viviane Jefferson, known to fans as…