[ad_1] Viacom Digital Studios was unveiled this week at its first Digital Content NewFronts. It’s the latest in a series of “really big investments” by Viacom that include WhoSay in the influencer marketing space and the VidCon talent and fan event. “What we really want people to walk away with is that Viacom has amazing…
[ad_1] Before you even start trying to engage influencers, think about your objectives. The best practice was shared by WHOSAY CMO Paul Kontonis, who joined Havas PR CEO Marian Salzman and Cision Sr. Director of Growth Marketing Daniel Watson at “The Art of Influencing Influencers” webinar. “We like to start every campaign with selecting your…
[ad_1] This English fashion blogger and YouTube sensation, known for popular vlogs such as “A Guy’s Advice for Girls” and “Draw My Life,” boasts over 5 million followers across social media, with 2 million of them on Instagram, 989 thousand on Facebook and over 2 million on Twitter. According to our Match Report, Chapman’s followers…
[ad_1] Steve Ellis says on an essay for TVREV that influencers like Kendall Jenner and Bella Hadid shouldn't be blamed for the organizers' failures in … [ad_2]